ABC Marketing Services (“We,” “Our,” “abcmarketingservices.com”) provides data marketing services (the “Services”) designed to help for-profit and nonprofit organizations—and the companies that work with them—market their goods and services in a relevant and efficient way. Our solutions, many of which are described on this website, are used principally to support email marketing.

We take privacy seriously and offer this Privacy Policy to explain how we use and manage information, and what rights consumers have regarding its use in marketing.

To review disclosures under the California Consumer Privacy Act, see the “Addendum for California Residents” below.

We also operate corporate websites for our customers and prospects. Information collected for these purposes is discussed in Section 6 of this policy.

1. Information That We Collect and Use in Our Services

We receive personal data from various sources—websites, apps, public records, and other data compilers. This information may include:

• Personal & professional email addresses
• Email activity (e.g., opens, clicks, usage status)
• IP addresses
• Cookie/device identifiers
• Website usage data (e.g., visits, logins, page views)
• Demographics (e.g., inferred income, age, household size)
• Consumer interests (e.g., hobbies, likely pet ownership)

We may combine data from different sources to enhance our Services.

2. How We Use the Information

As Part of Our Services

• Data Marketing Services: Help clients identify likely buyers and understand customer behavior. Clients include businesses, agencies, platforms, and data compilers.
• Retargeting Services: Match site visitors with email addresses for retargeted outreach.
• Additional Services: Email campaign optimization, marketing effectiveness analysis, fraud prevention, data hygiene, etc.

Internal Operations

We also use this data to improve our own Services, databases, and technology.

3. How We Share Information

We may share information with:

• Our Customers and their service providers
• Partners for marketing, segmentation, and analytics
• Service Providers (e.g., tech support, marketing tech, security)
• Corporate Transfers during mergers or acquisitions
• Affiliates or Subsidiaries
• Legal Requirements or to protect rights/safety

4. Your Marketing and Opt-Out Choices

You can opt-out of data-based marketing via:

• Our opt-out page: https://abcmarketingservices.com/optout
• The “unsubscribe” link in marketing emails
• The DMA Choice platform for direct mail: https://www.dmachoice.org/
• Retargeting opt-outs via browser-specific cookie settings

If you are a customer or prospect of ABC Marketing Services, you may unsubscribe from our communications via email links.

5. Cookies and Similar Technologies

Cookies

We and our partners use cookies, pixel tags, and similar technologies for analytics and advertising purposes.

Cookies help us:

• Track visits and behavior across sites
• Tailor and personalize advertising
• Maintain user sessions

Disabling Cookies

You may disable cookies through your browser, though some website functions may be impacted.

6. Data Collected Through Our Website(s)

What We Collect

• IP addresses, domain names, device/browser metadata
• Page views, navigation, session behavior
• Forms and personal data you submit (e.g., email, contact details)
• Clickstream and engagement data

How We Use Website Data

• Account creation and service delivery
• Communication and customer support
• Marketing, analytics, retargeting
• Data enrichment by combining with third-party sources
• Legal compliance and site optimization

7. Sharing Website Data

We may share your data:

• With tech and marketing service providers
• For communication and advertising
• In legal situations or corporate transactions
• For retargeting across web properties

8. External Links

Our site may link to external websites. We are not responsible for their privacy practices.

9. Security and Data Integrity

We implement security measures including:

• Encryption and hashing
• Firewalls and secure access controls
• However, no method is 100% secure against unauthorized access.

10. Policy Updates

We may update this policy from time to time. Changes become effective upon posting.

11. U.S. Data Storage

We store and process all data in the United States. International users acknowledge that U.S. laws may differ from their own.

12. Your California Privacy Rights

If you’re a California resident, see the Addendum for California Residents for disclosures under the California Consumer Privacy Act (CCPA).

13. Contact Us

For questions about this policy or our data practices:  

📧 Email: [email protected]

Last updated: May 3, 2025

ADDENDUM FOR CALIFORNIA RESIDENTS
Last Modified: May 3, 2025

Notice to California Residents — California Consumer Privacy Act (CCPA)

This section applies to California residents (“Consumers”) and outlines rights to:

• Request access to personal information we collect
• Request deletion of that information
• Know what categories of information are collected and shared

(Full legal disclosures, access rights, and processing instructions to follow here, if provided in the original source.)